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How to build a new brand in sports nutrition: The genesis of Herbalife24



This article is extracted from Nutraingredients and mentions CURCUMIN in combating exercise induced inflammation

“We decided to avoid lightning bolts and flexing biceps, the pure meathead bodybuilder look when designing our packaging”, says Dr John Heiss, PhD, the lead scientist behind Herbalife24, the direct selling giant’s new sports nutrition range.