The BMJ , British Medical Journal writes a damning report about sports drinks. This was aired on the Panorama Programme on the BBC 19 July. Panorama is a well viewed and respected programme highlighting many current issues. The story will be probably picked up by a number of newspapers too so watch this space. The TV show can be seen again on BBC i-Player for UK viewers or anyone with access through a VPN or proxy server for example.
The focus will be on sports products in this Olympic Month and there will be a greater scrutiny over claims made by sports products .
A BMJ paper on Glucosamine has dented sales in this product.
Counter to this is the scepticism and mistrust in the medical profession over the past few years and the rise in alternative medicines